UPworld :: THE SECRETS OF A SUCCESSFUL EVENT

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Recently, I spoke at an event entitled Successful Showroom Selling; my topic was Creating Traffic Using Events And Social Media. The event is held at?Crossville, Inc. in Crossville,?Tennessee?and is very well attended. The people attending are top notch designers and salespeople who have held events before. I spoke about how to use social media to kick up the?excitement and to provide good follow up. Great events require planning and follow up.?Mediocre events are another story; unfortunately most businesses produce?mediocre?events. The difference between the two isn?t much but does take more planning. I have downloaded a link on?planning an event on a tight budget. Here?s the scoop on getting your event from?boring?to great. Get excited. If you want your guests to have a good time and show up, you?ve got to act as if it?s your first birthday party. Be timely. This time of year there are a lot of events you can get involved in; events that will have national appeal and provide great partners to support what you?re doing. Ask all of your?customers?about their social media preferences. I can?t stress this enough. To have a successful ?party you need a lot of people. It?s up to you to build your party list! Find willing and resourceful partners. Join up with not-for-profits who have substantial mailing lists and will help out during the event as well as follow up. Assign everyone on your team a list of guests to invites. Do your homework. Send out written invitations, follow up with phone calls and then call a day or so before the event. During the event, post photos and tag people on Facebook, get testimonials, and tweet during the event. Show your guests how special they are. Engage in on line conversations with your guests and talk up your next event. Provide a great experience for your guests so they feel welcome. Over the last several years the innovation discussion has shifted from a focus on a?product and business innovation to consumer experience. This is a good article on how to get it right.?Having an interesting and fun event is one way to add to the customer?s experience. For more info on this topic, read the full article.

Source: http://www.upworld.com/blog/business-practices/the-secrets-of-a-successful-event

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