Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With that said, we will discuss in this article some of the basic principles a beginner or business owner can use to launch their own Internet Marketing initiatives. We will cover concepts such as creating a website, online marketing strategy, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website with some simple SEO tricks and tips.
One of the most basic steps for starting an Internet marketing campaign is to create a website. A lack of a high quality website is a missed opportunity to market your products or services online. If you do not have experience in web design, there are a number of software packages or web design agencies which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. This includes adding advanced features that the average person may not have the experience with.
Banner ads are another popular option for advertising your business on the Internet. These ads can usually be found throughout a website, however usually reside along the top or the side. Banner ads are always meant to entice the visitors to click on them with persuasive text and graphics. These visitors who click on ads on other sites can be redirected to your site. Banner advertising is effective when ads are carefully placed on high traffic websites with content relevant to your products are services, so a high number of clicks are sent your way.
Effective internet marketing strategies also often involve use of e-newsletters. These are effectively email pieces sent to a targeted audience, and usually contain relevant information for this group. Articles, quizzes, advertising, etc? The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. The use of soft sale here is usually most effective due to the nature of the piece. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing is basically sending out relevant email content to a targeted audience. You should be careful though, as with the e-newsletters, as you do not want your email campaigns to be viewed as unsolicited spam. To keep this from happening you should only market to people who have opted in to your emails. You should also give them a reason to read the emails by providing them with useful information, not just ads. This can be accomplished again by providing your recipients with relevant content that will keep them opening your emails.
Lastly, using SEO to optimize your website is crucial in today?s Internet marketing strategy. Websites are ranked by search engines based on how relevant their content is for a specific topic, or search term, and the quality of the content provided. Search engines nowadays have gained the respect and trust of the majority of the Internet public and are used millions of times per day by people looking for what they want. However, if a website doesn?t show up on the search engine, then no one click through to the site. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
Source: http://www.theusbguy.com/uncategorized/the-very-basics-of-internet-marketing/
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