RichRelevance Raises Another $8 Million To Bring Personalized Shopping To E-Commerce Sites

In May, we reported that e-commerce recommendations provider RichRelevance had raised $20 million in new funding led by Crosslink Capital, with Greylock Partners, Draper Fisher Jurvetson, and Tugboat Ventures participating. The company has added an additional $8 million to close out the oversubscribed round, with new funding coming from RTP Ventures, Shea Ventures, and Gray Ventures, and with existing investor Tugboat Ventures participating. RichRelevance provides technology that allows e-commerce sites to track user behavior and provide more personalized shopping experiences and better recommendations to their customers. The company was founded by the architects of Amazon.com's recommendation technology, and are making similar options available to other retailers. With product recommendations, targeted promotions, and advertising, retailers can better monetize their websites.

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elizabeth banks